Name: Transformation Design
Brand: Birkhäuser
Price: 49.95 EUR
Availability: InStock
ISBN: 9783035606539

Kann Design zur Lösung globaler Probleme wie Klimawandel, Ressourcenverknappung und Bevölkerungswachstum beitragen? „Transformation Design“ sucht nach neuen Wegen für die Veränderung unserer Verhaltensweisen und der Gesellschaft durch neue Formen der Innovation. Der bestehende nutzerorientierte Ansatz des Designs muss deshalb zu einem gesellschaftsorientierten Ansatz erweitert werden. Das Konzept der Transformation geht auf den Anthropologen Karl Paul Polanyi und sein Buch The Great Transfomation (1944) zurück, in dem die Entstehung der mittlerweile nahezu unangefochtenen und global verbreiteten westlichen Marktlogik beschrieben wird: die Transformation von Gesellschaften mit Märkten in Marktgesellschaften bezeichnet er als „Entbettung der Märkte“. Inzwischen beziehen sich führende Think-Tanks auf Polanyi. Sie fordern einen neuen Gesellschaftsvertrag und die „Wiedereinbettung“ des Marktes in die Gesellschaft. Was sind die Potenziale, Instrumente und Beiträge des Designs für diese neue „Große Transformation“? Die Vielfalt der vorgestellten Fragen, Antworten, Theorien, Methoden, Ideen und Projekte lässt vermuten, dass „Transformation Design“ zwar keine eigene Disziplin sein, aber zu einem fruchtbaren Diskurs führen wird. Das Buch versucht eine erste Positionierung dieser ehrgeizigen ethischen Haltung im Design. Und es will die internationale Diskussion beflügeln, das Projekt eines verantwortlichen Designs voranzutreiben.

“Transformation design” is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls “dislodgment of the markets”. Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the “re-embedding” of the market into society. What are the possible instruments and contributions of design for this new “Great Transformation”? The variety of the above questions, answers, theories, methods, ideas, and projects suggests that “transformation design” is not in fact a discipline in itself, but that it will lead to a fruitful discourse. The book attempts to form an initial position in terms of this ambitious and ethical design perspective. It also seeks to inspire the international debate to push for a project of responsible design.

Innovation; Marktgesellschaft; Nachhaltigkeit; verantwortliches Design; Klimawandel

Perspectives on a New Design Attitude

Transformation Design

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Wolfgang Jonas; Sarah Zerwas; Kristof von Anshelm, Hochschule für Bildende Künste Braunschweig.

Wolfgang Jonas; Sarah Zerwas; Kristof von Anshelm, Braunschweig University of Art.

Design in the post growth society“Transformation design” is looking for new ways to change our behavior and society through new forms of innovation. The existing user-oriented approach of design must therefore be extended to one that is society-oriented. The concept of transformation is based on the anthropologist Karl Paul Polanyi and his book The Great Transformation (1944), which described the emergence of the now almost undisputed and globally widespread western market logic: the transformation of societies with markets into market societies, which he calls “dislodgment of the markets”. Meanwhile, leading think tanks are referring to Polanyi. They are calling for a new social contract and the “re-embedding” of the market into society. What are the possible instruments and contributions of design for this new “Great Transformation”? The variety of the above questions, answers, theories, methods, ideas, and projects suggests that “transformation design” is not in fact a discipline in itself, but that it will lead to a fruitful discourse. The book attempts to form an initial position in terms of this ambitious and ethical design perspective. It also seeks to inspire the international debate to push for a project of responsible design.      Current topical debate on design and society

Design in the post growth society“Transformation design” is looking for new ways to change our behavior and society through new forms of inn

Transformation Design

Perspectives on a New Design Attitude

Edited by: Wolfgang Jonas, Sarah Zerwas, Kristof von Anshelm

Volume in the series Board of International Research in Design