Name: Universal Design
Brand: Birkhäuser
Price: 54.95 EUR
Availability: InStock
ISBN: 9783034609661

Die Zukunft sieht alt aus. Wir stehen vor dem größten demographischen Wandel der Moderne, am Beginn des Zeitalters der Senioren. Was erwartet uns, welche Produkte, welche Häuser? Denn die Generation 50+ birgt ein riesiges Potential: Allein in Deutschland verfügen 20 Millionen ältere Menschen über Hunderte von Milliarden Euro, die sie allerdings kaum ausgegeben, weil es keine passenden Produkte gibt. Das Buch gibt aus soziologischer und gestalterischer Perspektive Antworten für Architekten, Designer, Entscheider und Firmen, die sich auf die disparate und anspruchsvolle Zielgruppe einstellen möchten. Es untersucht die Lebensbereiche der Alten – von Kopf bis Fuß – und liefert sowohl Fachbeiträge als auch authentische Fallbeispiele und Reportagen. In einem attraktiven Layout, durchgehend illustriert und mit pointiert verfassten Texten, richtet es sich nicht zuletzt an die Silver Ager selbst, die sich informieren möchten, welche Hilfen Architektur und Design bereithalten, um ihr Leben möglichst unabhängig und angenehm zu gestalten.

The future is looking old. We are currently at the threshold of the largest demographic transformation of modern times, the advent of the age of the senior citizen. What awaits us – what kinds of products, what kinds of houses? The fifty-and-over generation represents an enormous potential: in Germany alone, twenty million seniors have hundreds of billions of euros, but they hardly spend them for lack of suitable products. This book provides answers from a sociological and design perspective for architects, designers, decision-makers, and firms who wish to respond to the demands of this diverse and discriminating target group. It investigates the various aspects of senior citizens’ lives from tip to toe and offers technical articles as well as authentic case studies and reports. Attractively laid out, fully illustrated, and with pointedly written texts, it is also aimed at the silver agers themselves, especially those who would like to find out what architecture and design can do to make their lives as pleasant and independent as possible.

50+ generation; Demographic transformation; Product design; Senior citizens; Senior-friendly products; Silver agers

Solutions for a barrier-free living

Universal Design

<UL> <LI>Liefert die notwendigen Informationen für Designer und Architekten, um Produkte und Lebensräume für Senioren zu entwerfen</LI> <LI>Stellt die neuesten altengerechten Produkte und Häuser vor </LI> <LI>Richtet sich neben Architekten und Designern auch an Senioren</LI></UL>

<UL> <LI>Provides designers and architects with the information they need to design products and living spaces for senior citizens</LI> <LI>Presents the latest senior-friendly products and houses</LI> <LI>Aimed at senior citizens as well as architects and designers</LI></UL>

Oliver Herwig, freier Journalist für den Bayrischen Rundfunk, die Süddeutsche Zeitung und die Frankfurter Rundschau

Oliver Herwig works for the BR as well as the Süddeutsche Zeitung and the Frankfurter Rundschau as an independent journalist.

Attuned to the fifty-and-over generation

Attuned to the fifty-and-over generationThe future is looking old. We are currently at the threshold of the largest demographic transformation of modern times, the advent of the age of the senior citizen. What awaits us – what kinds of products, what kinds of houses? The fifty-and-over generation represents an enormous potential: in Germany alone, twenty million seniors have hundreds of billions of euros, but they hardly spend them for lack of suitable products.  This book provides answers from a sociological and design perspective for architects, designers, decision-makers, and firms who wish to respond to the demands of this diverse and discriminating target group. It investigates the various aspects of senior citizens’ lives from tip to toe and offers technical articles as well as authentic case studies and reports.  Attractively laid out, fully illustrated, and with pointedly written texts, it is also aimed at the silver agers themselves, especially those who would like to find out what architecture and design can do to make their lives as pleasant and independent as possible. Provides designers and architects with the information they need to design products and living spaces for senior citizens Presents the latest senior-friendly products and houses Aimed at senior citizens as well as architects and designers

Attuned to the fifty-and-over generationThe future is looking old. We are currently at the threshold of the largest demographic transformati