Name: In Detail, Exhibitions and Displays
Brand: Birkhäuser
Price: 74.95 EUR
Availability: InStock
ISBN: 9783034615556

From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle. Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.

Museum design concepts, Brand presentation, Trade show design

In Detail, Exhibitions and Displays

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Christian Schittich ist Architekt und Chefredaktor der Zeitschrift Detail.

Jointly published with Edition Detail, Munich, Germany

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      From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle.  Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success.      Presents extensively documented project examples With production photographs from the construction site Includes the most important planning aspects and production methods 

      From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective stagin

In Detail, Exhibitions and Displays

Museum design concepts, Brand presentation, Trade show design

Christian Schittich

Volume in the series in DETAIL