Name: Crowd Design
Brand: Birkhäuser
Price: 49.95 EUR
Availability: InStock
ISBN: 9783035610673

Die digitale Revolution ist mit dem Versprechen verknüpft, die Selbstständigkeit des einzelnen Nutzers zu stärken. Der Aufstieg von kommerziellen Plattformen zur Koordination von Crowdarbeit stellt die Gültigkeit dieses Narrativs jedoch in Frage. In Crowd-Design analysiert Florian Alexander Schmidt die Entstehungsgeschichte, Funktionsweise und Rhetorik solcher Plattformen. Der Vergleich von historischen Crowd-Diskursen und Visionen der Online-Kollaboration bildet den Ausgangspunkt für eine kritische Betrachtung aktueller Ausprägungen von Crowdarbeit: Der Fokus der Studie liegt auf der Auslagerung von Designaufgaben unter Verwendung dieser Crowdsourcing-Plattformen. Grundlegenden Mechanismen, welche den Plattformbetreibern zur Motivation und Kontrolle der Crowds dienen, werden offengelegt.

The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds. Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

From Tools for Empowerment to Platform Capitalism

Crowd Design

<UL>
<LI>
Untersucht das Crowdsourcing von Design ebenso wie das Design von Crowdsourcing </LI>
<LI>
legt grundlegende Mechanismen offen </LI></UL>

<UL>
<LI>Examines the crowdsourcing of design as well as the design of crowdsourcing </LI>
<LI>Uncovers the underlying mechanisms </LI></UL>

Florian Alexander Schmidt, Professor für Designkonzeption und Medientheorie, Hochschule für Technik und Wirtschaft HTW Dresden

Florian Alexander Schmidt, Professor for Conceptual Design and Media Theory at University of Applied Sciences HTW Dresden

Design and CrowdsourcingThe digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.  Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing. 
Examines the crowdsourcing of design as well as the design of crowdsourcing 
Uncovers the underlying mechanisms 

Design and CrowdsourcingThe digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial 

Crowd Design

From Tools for Empowerment to Platform Capitalism

Florian Alexander Schmidt

Volume in the series Board of International Research in Design