Name: Identity
Brand: Birkhäuser
Price: 49.95 EUR
Availability: InStock
ISBN: 9783035619232

Das international in den Bereichen Architektur, Städtebau, Design und Branding tätige Büro GRAFT zeichnet sich durch seine experimentierfreudige, interdisziplinäre Entwurfspraxis und seine zukunftsweisende Formensprache aus. Als „hybrid office" entwickelt GRAFT eine dynamische Architektur im Rahmen regulärer Aufträge; die Architekten initiieren aber auch eigene Projekte und systemische Lösungen für soziale, ökologische oder ästhetische Aufgaben. Die Monografie stellt umfassend dieBauten GRAFTs im Bereich Corporate Architecture, Bürobau und Einzelhandel dar. In etwa 40 großzügig illustrierten Projekten, über verschiedene Kontinente verteilt, dokumentiert die Publikation ein breites Spektrum unterschiedlichster Realisierungen, in denen die jeweilige Unternehmenskultur in die facettenreiche Architektursprache Grafts eingeht. The international and multidisciplinary practice GRAFT sees itself as a label for architecture, urban design, product design, and music. The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language.

The international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis. The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language. Dialectic essays focus on the practice’s key themes, such as the debate on urban identity or mobility transition. The international and multidisciplinary practice GRAFT sees itself as a label for architecture, urban design, product design, and music. The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language.

„Die Monografie stellt umfassend die Bauten GRAFTs im Bereich Corporate Architecture, Bürobau und Einzelhandel dar. In etwa 40 großzügig illustrierten Projekten, über verschiedene Kontinente verteilt, dokumentiert die Publikation ein breites Spektrum unterschiedlichster Realisierungen, in denen die jeweilige Unternehmenskultur in die facettenreiche Architektursprache Grafts eingeht.” (in RSWB®plus, 07.2021)

Architektur; Bürobauten; Einzelhandel; GRAFT Architekten

New Commercial, Cultural and Mobility Architecture

Identity

GRAFT Gesellschaft von Architekten mbH, Berlin, Los Angeles, Peking

GRAFT Gesellschaft von Architekten mbH, Berlin, Los Angeles, Beijing

<UL> <LI> Monografie mit dem typologischen Schwerpunkt Kulturbauten, Markenarchitektur und Mobilität </LI> <LI> Dokumentation von etwa 40 großzügig illustrierten Projekten</LI> <LI> Mit einem Beitrag von Rem Koolhaas </LI></UL>

<ul> <li> Monograph with typological emphasis on culture buildings, brand architecture, and mobility </li> <li> Documentation of about 40 generously illustrated projects </li> <li> With a contribution by Rem Koolhaas </li> </ul>

Architecture creates identityThe international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban design, product design, and music. GRAFT calls itself a "hybrid office" and produces dynamic architectural designs for standard commissions; however, the architects also initiate their own projects and system solutions for tasks with a social, ecological, or esthetic emphasis.  The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language. Dialectic essays focus on the practice’s key themes, such as the debate on urban identity or mobility transition. The international and multidisciplinary practice GRAFT sees itself as a label for architecture, urban design, product design, and music. The book presents buildings by GRAFT in the fields of culture, offices, brand architecture, retail, and mobility. It contains about forty generously illustrated projects that document a wide range of work in which the respective corporate culture is incorporated in GRAFT’s sophisticated architectural language.     Monograph with typological emphasis on culture buildings, brand architecture, and mobility     Documentation of about 40 generously illustrated projects       With a contribution by Rem Koolhaas    

Architecture creates identityThe international and multidisciplinary practice GRAFT conceives of itself as a label for architecture, urban d