Name: Designing Emotion
Brand: Birkhäuser
Price: 48 EUR
Availability: InStock
ISBN: 9783035623864

Strategien für den Designprozesse unter Berücksichtigung von Emotionen Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der größten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. <UL> <LI>Grundwissen über Emotionen und psychologische Modelle für den Designprozess </LI> <LI>Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion </LI> <LI>Mit exklusiven Interviews, Praxisbeispielen und Analysen </LI> <LI>Erhältlich auf Englisch und Deutsch (Emotion gestalten, ISBN 9783035623840) </LI></UL>

Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. <UL> <LI>Provides professional design instruments for influencing emotions </LI> <LI>Includes a folding poster for the use of “emotion grid” </LI> <LI>With exclusive interviews, practical examples and analyses </LI> <LI>Available in English and German (Emotion gestalten, ISBN 9783035623840)</LI></UL>

Designprozess; CI Entwicklung; Phychologie, Gestaltung; Firmenlogo Entwicklung; Produktdesign Strategie; Designsystem; Gefühle, Design; Corporate Identity Development; Hilti

design process; corporate identity development; CI development; designing method; phsychology in design

Methods and Strategies for Designers

Designing Emotion

Mareike Roth, Strategy Manager, Dozentin und Inhaberin des Designbüros „hoch E“ in Nürnberg. Oliver Saiz, Creative Manager; Dozent und Inhaber des Designbüros „hoch E“ in Nürnberg. Im 2023 gegründeten Design & Emotion Lab erforschen sie außerdem die Verbindung zwischen Design und der Psychologie der menschlichen Emotionen. <a href="http://www.design-emotion-lab.com/">www.design-emotion-lab.com</a>

Mareike Roth, Strategy Manager, lecturer and owner of the design office „hoch E“ in Nuremberg. Oliver Saiz, Creative Manager, lecturer and owner of the design office „hoch E“ in Nuremberg. In the Design & Emotion Lab, founded in 2023, they also explore the link between design and the psychology of human emotion. <A href="http://www.design-emotion-lab.com/">www.design-emotion-lab.com</A>

Strategies for the design process considering emotions.  How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?  The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.  In addition to case studies and interviews, this edition offers insights into the design practice of successful companies.     Provides professional design instruments for influencing emotions  Includes a folding poster for the use of “emotion grid”  With exclusive interviews, practical examples and analyses  Available in English and German (Emotion gestalten, ISBN 9783035623840)

Strategies for the design process considering emotions.  How does design make the indestructible character of a drill tangible? Why does a b

Designing Emotion

Methods and Strategies for Designers

Mareike Roth, Oliver Saiz