Name: Emotion gestalten
Brand: Birkhäuser
Price: 48 EUR
Availability: InStock
ISBN: 9783035623871

Strategien für den Designprozesse unter Berücksichtigung von Emotionen Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der größten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. <UL> <LI>Grundwissen über Emotionen und psychologische Modelle für den Designprozess </LI> <LI>Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion </LI> <LI>Mit exklusiven Interviews, Praxisbeispielen und Analysen </LI> <LI>Erhältlich auf Deutsch und Englisch (Designing Emotion, ISBN 9783035623857) </LI></UL>

Strategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies. <UL> <LI>Basic knowledge of emotions and psychological models for the design process. </LI> <LI>Still unrivaled publication on strategic design and emotion </LI> <LI>Expanded third edition with exclusive interviews, practical examples and analyses </LI> <LI>Available in German and English (Designing Emotion, ISBN 9783035623857) </LI></UL>

Designprozess; CI Entwicklung; Phychologie und Gestaltung; Firmenlogo Entwicklung; Produktdesign Strategie; Designsystem; Gefühle und Design; Corporate Identity Entwicklung

design process; corporate identity development; CI development; designing method; phsychology in design

Strategie und Methodik für Designprozesse

Emotion gestalten

{language=eng, content=Designing Emotion}

Mareike Roth, Strategy Manager, Dozentin und Inhaberin des Designbüros „hoch E“ in Nürnberg. Oliver Saiz, Creative Manager; Dozent und Inhaber des Designbüros „hoch E“ in Nürnberg. Im 2023 gegründeten Design & Emotion Lab erforschen sie außerdem die Verbindung zwischen Design und der Psychologie der menschlichen Emotionen. <A href="http://www.design-emotion-lab.com/">www.design-emotion-lab.com</A>

Mareike Roth, Strategy Manager, lecturer and owner of the design office „hoch E“ in Nuremberg. Oliver Saiz, Creative Manager, lecturer and owner of the design office „hoch E“ in Nuremberg. In the Design & Emotion Lab, founded in 2023, they also explore the link between design and the psychology of human emotion. <A href="http://www.design-emotion-lab.com/">www.design-emotion-lab.com</A>

Strategies for the design process considering emotions.  How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate?  The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material.  In addition to case studies and interviews, this expanded edition offers insights into the design practice of successful companies.     Basic knowledge of emotions and psychological models for the design process.  Still unrivaled publication on strategic design and emotion  Expanded third edition with exclusive interviews, practical examples and analyses  Available in German and English (Designing Emotion, ISBN 9783035623857) 

Strategies for the design process considering emotions.  How does design make the indestructible character of a drill tangible? Why does a b

Emotion gestalten

Strategie und Methodik für Designprozesse

Mareike Roth, Oliver Saiz

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